

AI-native Engineering:
Rethinking Developer Productivity
Your team uses AI. But which use cases actually pay off? This webinar shows how to identify, measure and prioritize them, for better Developer Experience and real business impact.



Thursday, 3 December 2026, from 12:00 to 13:00 CET

AI is everywhere. Where’s the impact?
AI has become part of everyday work in most engineering teams. But what does the journey from coding assistants to an AI-native SDLC look like? How do processes, roles, and collaboration need to evolve? And how can we go beyond improving Developer Productivity and Experience to solve real business challenges and deliver measurable ROI?
We’ll discuss where your teams stand today, the challenges you face, and how AI-native Engineering can drive measurable improvements in productivity and business outcomes.
What you'll take away
Avoiding dead ends
You'll learn why AI initiatives stall due to missing ROI, low adoption or low business impact, and how to prevent that.
Three concrete AI use cases
You'll get to know three AI use cases that have made a real difference for companies: which problems they solve and what value they create for engineering and the business.
A systematic way to identify use cases
You'll learn how to systematically identify AI use cases in your own organization, and how a relevant problem becomes a concrete, measurable use case.
Hosts of the Webinar
Ilja Bauer, Head of Business Engineering at DevBoost
At DevBoost, Ilja leads Business Engineering, helping software teams become future-ready through pragmatic AI solutions. As a full-stack developer with over 10 years of experience, he understands technical challenges firsthand. As Co-Founder and CTO of EntwicklerHeld, he built a platform with over 40,000 users and led a team of 15 people. Today, he combines this hands-on experience with a strong focus on engineering performance and measurable business impact.
Felix Hanspach, Developer Relations at DevBoost
Felix leads Developer Relations at DevBoost and brings a deep understanding of developer communities. As a software developer and entrepreneur, he co-founded and served as CEO of EntwicklerHeld, Germany's largest coding platform for IT recruiting, with more than 40,000 users across the DACH region, and holds a Master of Science in Computer Science from TU Dresden.
Sebastian Gerhardt, CEO of flea
Sebastian has spent years building products and improving engineering performance. As the founder of Flea, a developer experience platform, he has helped numerous engineering teams uncover hidden bottlenecks, significantly improve productivity, and unlock valuable developer capacity. Through his close work with CTOs and engineering leaders, he has developed a deep understanding of developer experience, engineering processes, and their business impact.
Not AI for AI's sake
Register for the webinar now
The webinar takes place on Thursday, 3 December 2026, from 12:00 to 13:00 CET. After registering, you’ll receive a calendar invitation with your Zoom link.
FAQ
Frequently Asked Questions
Who is this webinar for?
For people responsible for software development and engineering teams, such as Tech Leads, Heads of Engineering, Directors of Software Development, VPs of Engineering and CTOs.
It’s especially relevant if your company has its own in-house software development and your engineering organization has grown beyond the point where AI can be handled through individual experiments.
Is the webinar free of charge?
Yes, the webinar is free of charge.
When does the webinar take place?
The webinar takes place on Thursday, 3 December 2026, from 12:00 to 13:00 CET.
How do I register and get access to the Zoom call?
You register via the form below and will receive an event invitation with the Zoom access from us.
Will there be time for questions?
Yes. You can ask questions at any time. We'll try to address all questions within the available time.
I can't attend on this date. Will there be a follow-up date?
If the webinar meets with interest, we're planning to offer it again. Right now, however, there is no concrete follow-up date yet.



